How Agents Market Homes to Sell Them More Effectively

Posted by EdmontonRealEstate .ca on Tuesday, April 2nd, 2019 at 1:43pm.

How Agents Successfully Market HomesCanadian residents may be looking for a home with more space or be downsizing, either path requires going through the process of selling a home. This can be a confusing process for those who have never done so before, and working with a reputable agent often makes the situation easier since sellers can get a good handle of what to expect. These days, marketing a home involves more than sticking a sign on the front lawn and cleaning up the property.

Agents make a home stand out and drive traffic to an open house, which is why home sellers choose to work with them when it comes time to list their home. Learn more about the tactics important to agents when marketing a home in Canada.

Home Improvements for Staging a Home

An agent may suggest tips to help sell your home or make a home look more presentable through staging. This may go beyond decluttering and cleaning a home for an open house. A few repairs and upgrades may be needed to get a better offer. A house that requires significant work can result in fewer offers and the acceptance of a lower price for their property. An agent knows what buyers want to see and is in the position to provide an overview of any potential issues. Part of the game plan to sell a home can include:

  • Creating a better flow in the home;
  • Adding accent pieces;
  • Making minor repairs; and
  • Suggesting landscaping and painted tired trim, steps and doorways to improve curb appeal.

An agent should be straight with the seller and let them know what could be done to best stage the home. A seller may need to repaint living areas, replace worn carpet and make minor upgrades to the bathroom and kitchen. A reputable agent wants to help their client attract multiple buyers and some repairs and upgrades recommended result in a significant ROI for the seller.

Professional Photography to Drive Traffic

With potential buyers using mobile devices to search for available properties, it is necessary to have professional-quality photography done and a single exterior shot is not good enough. Multiple photos that will clearly showcase the spaces of a home and any surrounding property are today's basic requirement for listing a home. An experienced agent will ensure that images highlight the best features of a home. They may recommend removing vehicles from driveways and any toys from the area to be shot. An agent will want to take photos or have them taken at the time of day to take advantage of natural light. A listing will have a front exterior shot, as well as exterior photographs of the yard, pool, tennis courts or other appealing features. Interior photographs of each room in the home will also be useful for potential buyers.

Virtual Tours and Drone Photography for Added Appeal

Some agents take photography to the next level. Virtual tours can differentiate a listing from static photography and a visitor to the listing can engage with the video online. A script can accompany the tour to provide basic information, helping buyers get a better feel of the layout, special features and any interesting historical facts about a home.

Drone real estate & home photography provides aerial views and has been used to market luxury homes successfully. This approach is helpful for homes with a large acreage, located on a waterfront or surrounding by other unique geographic features. Using the right type of photography for a listing can help bring in higher prices.

The Right Pricing Strategy to Sell a Home

An agent uses their experience and understanding of the market to help sellers determine an attractive price for the property. In a buyer's market, when there is plenty of housing available, an agent may recommend lowering the price or offering certain contingencies to make the home more attractive to buyers. Otherwise, a home may linger on the market before getting an offer. A seller has less competition in a seller's market, as potential buyers have fewer comps from which to view and choose from, making it easier to stick with a higher asking price. Of course, much may change depending on the condition of a home. Those homes with outdated features or that require multiple repairs may be listed at a lower price than a seller may want in order to draw qualified buyers.

Market with a Reputable Agent

An experienced agent should not only stay on top of the latest trends that are useful for selling a Highlands home, but have an in-depth understanding of the local housing market and which marketing strategies are best suited to specific situations. Working with an agent that can clearly communicate suggestions, provide feedback and help navigate a competitive housing market can make all the difference when it comes time to sell a home in Canada.

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