Real estate marketing is changing quickly, especially given how much technology has changed in the last few years. With inventions like virtual reality, homeowners can market their homes in new and surprising ways. If you're a homeowner who would like to market your home to all different kinds of buyers, or if you would like your home to stand out more from the other homes in your area, here's what you need to know about VR.
Why Virtual Reality?
Virtual reality has many benefits, for the right home seller.
Attract Attention from Buyers
Virtual reality is still unusual enough that many home buyers are naturally interested in any home that has a virtual reality tour. This can increase the number of hits that the home gets online, and can also attract more people to in-person showings. Ultimately, attracting the attention of more buyers can help a home sell faster once it's been listed.
Sell the Home to Long-Distance Buyers
Long-distance buyers will naturally be interested in any home they can see from the comfort of their own computer, since they'll otherwise have to travel long distances to see homes in person. For a vacation property, a virtual reality tour is an excellent way to help buyers make a decision.
Stand-Out Way to Market a High-End House
Especially in the case of a high-end home, home sellers often look for ways to make their home seem different and interesting compared to other homes in the area. Virtual reality is an excellent way to market a property in an area where the homes are already beautiful and the sellers are determined to sell their homes for a lot of money.
Are There Downsides to Virtual Reality?
For most home sellers, VR represents an additional expense on top of all other home improvements, home marketing strategies, moving expenses and other costs that can come up during the home selling process. Although VR tours are not prohibitively expensive for most sellers, the costs of selling a home can add up.
In addition, not all buyers have the virtual reality equipment to take full advantage of a VR tour. Some real estate agents have a virtual reality headset in their office, but the buyers must go to their real estate agent's office to enjoy the tour. For some buyers, it's just as easy to go see the home in person.
What Should You Do if You Want to Get Started With VR?
If you're a homeowner who will be selling your home soon, you can get started with a virtual reality tour by talking to your real estate agent. Most real estate agents have worked with other clients to help them get started with a VR tour. A good real estate agent will be able to refer their client to a VR company with good prices and an excellent reputation.
If your real estate professional has not yet worked with a virtual reality company, you may need to find a company on your own.
- Compare prices for different companies in the area.
- Check out the portfolio of the company you're thinking about hiring.
- Read customer testimonials or check references, if you're still feeling uncertain.
Work With a Real Estate Professional
If you're a Spruce Grove homeowner selling your property, work with a real estate professional to get started with your home's marketing strategy. Your real estate professional can refer you to a virtual reality company and can also suggest other marketing strategies to make your home stand out.
If you have a high-end home, you may also benefit from other types of marketing strategies, like drone photography. Your real estate agent can help you decide what is best for your property.
By Justin Havre